Tag Archives: Engine

How to Create Search Engine Friendly Title Tags

One of the most frustrating things about SEO is getting everything to work together as it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot […]

How Google’s Search Engine Really Works (A Peek Under The Hood)

Google’s search engine is technically complex. There are hundreds (maybe even thousands) of different factors taken into account so that the search engine can figure out what should go where. It’s like a mysterious black box, and very few people know exactly what’s inside. However, the good news is that search engines are actually pretty easy […]

Announcing the Search Engine Land Mentorship Program for SEO and PPC

Only 2% of SEO or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll I issued this week. The other 98% of us learned in trial by fire (hands-on), took DIY courses, or had a mentor to help us along the way.  That last one is often key in […]

An In-Depth Search Engine Comparison

Google has grown into the dominant search engine that searchers rely on in almost every instance (at least in the United States), and let’s be honest — it’s for good reason. The quality and depth of the results Google produces is what we’ve come to expect from the search experience. But competitors are always going […]

Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year

Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

Search engine saturation: The ever evolving SERP and how brands are responding

30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just 8% of brands appearing […]

How Long Does Search Engine Optimization Take? A Month-By-Month Outline

By Matt Bertram, CEO at EWR Digital in Houston and co-host of the popular SEO podcast “The Unknown Secrets of Internet Marketing.” getty Before most prospective clients engage in online marketing talk, the typical question is, “How long does SEO take?” When I start explaining search engine optimization (SEO) is a long-term play, unlike the […]