Tag Archives: Engagement

How to Utilize Questions in PPC Ads to Get More Engagement

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer. Does this method work for PPC campaigns? In […]

Keeping Track of Consumer Engagement

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. This relationship represents a natural fit because email subscribers appreciate relevant messaging that provides genuine value. To achieve this requires high quality data and consistently reliable delivery – exactly what Validity does!  The COVID-19 global pandemic ripped up the subscriber […]

Top 13 SEO Metrics to Track Content Performance & Engagement

We’re now marketing in an era where SEO and content marketing go hand in hand. If you want to drive success from the search engines, you need create great content. Understanding the link between SEO and content marketing is important – whether it’s as a link building tactic, a way to earn rankings, or to […]

Four marketing strategies to increase app store downloads and engagement

30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword research and optimization. App developers have limited space for their keywords and much competition to face. Hence, precision is highly […]

All That Your Firm Needs On Employee Engagement

What Is Employee Engagement In a fast-paced world such as ours where stress is a common term, getting up and going to work every morning requires a lot more than just a paycheck. Employees nowadays look for something more relevant than a 9-5 job. They require a sense of purpose and value in their association […]