Tag Archives: Email

Email Personalization Best Practices to Master

By Kelly Forst February 17, 2021 By sending targeted emails, you can better connect with subscribers and grow your business. Here are 5 email personalization best practices to keep in mind. Don’t you love getting emails that make you feel like the sender gets you? Targeting subscribers and sending them personalized, hyper-relevant emails is a […]

Key Insights from the New Email Marketing Benchmarks Report Q3 2019

Curious to know what’s new in the world of email marketing? Maybe you’d like to learn which strategies continue to drive positive ROI and which ones may not be worth your effort? Or perhaps you’d like to know how your email campaigns compare with those of others in your industry? If you said yes to […]

Email Segmentation: 7 Simple Steps to Get Started

By Kelly Forst February 10, 2021 Everything you need to know about segmenting your email lists to increase opens, clicks and increase subscriber engagement. Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open […]

Email Deliverability Tips for Email Marketing Success

By Kelly Forst February 9, 2021 To get your emails read, they first need to make it to the inbox. That’s why email deliverability is kind of a big deal. If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability. Whether you’re […]

Email Split Tests You Can Set Up in 1 Minute

By Kelly Forst February 4, 2021 Take the guesswork out of email marketing with 9 split test ideas. In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too […]

B2B email marketing: A concise guide to boost your marketing efforts

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them. Interestingly, 87% of B2B marketers and 85% of marketers use email […]

Make Customers Smile with the Perfect Birthday Email

By Kristin MacLaughlin January 13, 2021 If you are not sending out birthday emails to your subscribers, you could be missing out on a huge opportunity for more engagement, more word of mouth marketing, and good vibes. Birthday emails have a 481% higher transaction rate than promotional emails! Let’s imagine it’s your birthday for a […]

Lead Magnets to Grow Your Email List: 22 Brilliant Ideas

By Kelly Forst December 30, 2020 Need ideas for your lead magnet? Read this post to get 22 of them. If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything […]

21 Creative Email Ideas for People Who Don’t Like to Write

Need email ideas? You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all. Creative emails can include anything from videos, to podcasts, quotes and so much more. Forget about writer’s block for good with […]

Ring in the New Year with Free, Animated Email Templates

By Kristin MacLaughlin December 21, 2020 A New Year’s email campaign is a perfect opportunity to connect to your audience, offer a special end of year discount, and share how grateful you are for their support. Download free, animated, pre-built New Year email templates to save time and stand out in the inbox. So much time […]

How to Get Better Open Rates with Email Preheaders

By Sean Tinney December 14, 2020 Want more of your subscribers to read your emails? Then you must pay attention to your email preheader. Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an […]

How to Use Email Marketing Automation

By Kelly Forst December 17, 2020 Ready to get started with email automation? Read this post to learn what it is and how to use it. “Email automation.” You hear the phrase again and again. Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions […]

4 Steps to Plan Your Email Marketing for the New Year

By Kelly Forst December 15, 2020 Get your email marketing ready for the new year with these 4 tips. See what worked, what didn’t, and how you can improve your email strategy. Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, […]