Tag Archives: Definition

SMS Marketing: Definition, Strategies, & Examples

If you knew there was a marketing strategy that has a 98% opening rate on your messaging, would you try it out? Of course, you would — because a 98% open rate means almost all your potential customers are paying attention to your marketing. In fact, it would be “marketing malpractice” not to at least […]

Monopolistic Competition: Definition, Characteristics, & Examples

In today’s growing economy, it is impossible to identify markets that witness a perfect competition or even a pure monopoly. However, there does exist a market structure that lies in-between these aforementioned polar opposites. In 1933, Mr. Edward H. Chamberlin published the Theory of Monopolistic Competition, through which he popularised the concept of a monopolistic […]