Tag Archives: Databacked

What Are Landing Pages? Data-Backed Tips & Examples

Have you ever clicked on an advertisement from Google or social media and landed on a page that felt like it was speaking directly to you? Chances are, the page you saw was a landing page. Example of a simple landing page featuring an email lead capture form. Landing pages are standalone web pages that […]

Data-backed insights on featured snippet optimization

30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword […]