Tag Archives: Data

Twitter Data Reveals Consumers’ Priorities For Summer 2021

Twitter reports consumers feel positive heading into summer 2021, and data from a study on tweet volume reveals what their priorities are for the season. Compared to the summer conversation last year, Twitter is seeing an 11% increase in positive sentiment. “After a year of lockdowns, it seems like brighter days are ahead. People on […]

Apple Starts Gathering Your Personal Data in the Name of “Privacy”

By Tom Kulzer June 15, 2021 I fear that many users will check the Apple “privacy” box and think that no one can see what they are doing online. They couldn’t be more wrong. Last week, Apple unveiled new Mail app privacy features for the upcoming iOS 15 and MacOS Monterey releases expected in September. […]

Google’s June 2021 core update was slow to roll out; here is what the data providers saw

On June 2nd, Google began rolling out the June 2021 core update. Early data seems to show the rollout was mostly felt a few days after it began rolling out, but as Google has said, it can take up to two weeks to fully roll out. Based on everything we have seen so far this update […]

Using SEO data analytics to identify business gaps

30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of […]

Google video structured data with Clip markup and Seek markup

At Google I/O, John Mueller, Google Search Advocate, spoke about new video structured data that you can use to help your videos gain more visibility in Google Search. The new structured data is called Clip markup and Seek markup and they work to help Google create key moment video clips in Google Search. The announcement. […]

How to Use First-Party Data for Ad Personalization

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation.  The truth is, you are being watched. In fact, marketers have used cookies […]

BigQuery Hack to Track Total Rankings in Data Studio

Tracking keywords make a lot of sense for SMBs and some mid-market businesses, but as we scale our content marketing we need to look beyond tracking a small set of keywords. Clients want to see a birds-eye view of how their keyword set is performing. However, SEO professionals hadn’t really figured one simple way to […]

Four ways to use your website data to discover missed sales opportunities

30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without sticking the landing […]

Unlocking the secrets of data storytelling in 2021

30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories This guide will help you understand why data storytelling is important and what best practices you should follow We’re seeing the […]

New Job Posting Structured Data Requirements

JobPosting Structured Data Beta Structured Data New Structured Data Requested By Google Citations Google announced an update to the “JobPosting” structured data. The new structured data relate to education and experience requirements. These new job posting structured data are beta and how they will display in search is still under development. The new Schema structured […]

OVH Data Center Fire Darkens Popular Sites Worldwide

WordPress Image Optimization Site Imagify OVH Cloud Fire Takes Down Many Sites Backups and Emergency Site Restoration Citation OVH Datacenter in France was engulfed in flames, taking down thousands of sites and businesses including popular plugins WP Rocket and Imagify. A multitude of businesses are tweeting updates to their clients. Screenshot of OVH Data Center […]

Why Fashion & Retail Better Prepare Now for Coming Data Privacy Laws – Sourcing Journal

For nearly a year, consumers have been spending more time online — and generating more data with every minute that passes. Companies like to mine that data to send targeted ads with personalized product offerings. But consumers are becoming more aware that their digital lives aren’t completely private and that’s sparking concern, whether they’re on […]

7 Best Tools for Structured Data (Schema) Testing & Execution

Creating and managing structured data can be challenging and time-consuming. One simple error in your JSON code can prevent your structured data from validating in Google’s Structured Data Tool. At the same time, structured data (or schema) helps Google better understand your content as it seeks to provide the best results to searchers based on […]

Google Analytics Stops Collecting Data From YouTube Channels

Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services. Google Analytics stopped collecting data from YouTube channel pages on February 1, 2021. Historical data will remain accessible but new data will not be tracked. The ability to establish a link between Google Analytics and […]

Google Search Console Updates Discover Report With Chrome Data

Google is updating the Discover report in Search Console to include data from the Chrome mobile browser. Previously, Search Console’s Discover report was limited to data from the Google app on Android and iOS. Another place people routinely access Google Discover is when they open a new tab in Chrome. Until now that data hasn’t […]

The Future of Advertising [Expert Predictions & Data]

In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns. But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies. Below, let’s dive into the future […]