Tag Archives: Data

How to Use First-Party Data for Ad Personalization

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation.  The truth is, you are being watched. In fact, marketers have used cookies […]

BigQuery Hack to Track Total Rankings in Data Studio

Tracking keywords make a lot of sense for SMBs and some mid-market businesses, but as we scale our content marketing we need to look beyond tracking a small set of keywords. Clients want to see a birds-eye view of how their keyword set is performing. However, SEO professionals hadn’t really figured one simple way to […]

Four ways to use your website data to discover missed sales opportunities

30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without sticking the landing […]

Unlocking the secrets of data storytelling in 2021

30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories This guide will help you understand why data storytelling is important and what best practices you should follow We’re seeing the […]

New Job Posting Structured Data Requirements

JobPosting Structured Data Beta Structured Data New Structured Data Requested By Google Citations Google announced an update to the “JobPosting” structured data. The new structured data relate to education and experience requirements. These new job posting structured data are beta and how they will display in search is still under development. The new Schema structured […]

OVH Data Center Fire Darkens Popular Sites Worldwide

WordPress Image Optimization Site Imagify OVH Cloud Fire Takes Down Many Sites Backups and Emergency Site Restoration Citation OVH Datacenter in France was engulfed in flames, taking down thousands of sites and businesses including popular plugins WP Rocket and Imagify. A multitude of businesses are tweeting updates to their clients. Screenshot of OVH Data Center […]

Why Fashion & Retail Better Prepare Now for Coming Data Privacy Laws – Sourcing Journal

For nearly a year, consumers have been spending more time online — and generating more data with every minute that passes. Companies like to mine that data to send targeted ads with personalized product offerings. But consumers are becoming more aware that their digital lives aren’t completely private and that’s sparking concern, whether they’re on […]

7 Best Tools for Structured Data (Schema) Testing & Execution

Creating and managing structured data can be challenging and time-consuming. One simple error in your JSON code can prevent your structured data from validating in Google’s Structured Data Tool. At the same time, structured data (or schema) helps Google better understand your content as it seeks to provide the best results to searchers based on […]

Google Analytics Stops Collecting Data From YouTube Channels

Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services. Google Analytics stopped collecting data from YouTube channel pages on February 1, 2021. Historical data will remain accessible but new data will not be tracked. The ability to establish a link between Google Analytics and […]

Google Search Console Updates Discover Report With Chrome Data

Google is updating the Discover report in Search Console to include data from the Chrome mobile browser. Previously, Search Console’s Discover report was limited to data from the Google app on Android and iOS. Another place people routinely access Google Discover is when they open a new tab in Chrome. Until now that data hasn’t […]

The Future of Advertising [Expert Predictions & Data]

In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns. But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies. Below, let’s dive into the future […]

How to Use Beacon Data With Paid Search and Social Campaigns

Beacon technology is the next generation of proximity marketing. If you aren’t using it, you could be falling behind your competitors. By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. What’s more, the beacon technology market is exploding, with Statista […]

What is Technographic Data? (And Why It Matters)

Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one. And, in 2019 alone, enterprises spent more than 2 trillion dollars worldwide to help drive digital adoption and improve overall organizational […]

The data that matters most

30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. In the article, Aleh Barysevich defines major points for a social media marketer to analyze strategy success or failure. Important data points […]

Biased language models can result from internet training data

Biased language models can result from internet training data Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

A Brief Look Into What’s Next [Expert Predictions + Data]

Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media. From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand […]