Tag Archives: Customers

Generate more income from your customers with email marketing

By Brandon Olson May 26, 2021 Learn how one business made over $30,000 in new sales in a single day using email marketing, and how you can, too. Getting new clients in the door is important. But it’s often easier and more cost-effective to look to your existing customers to increase your revenue. Why? Because […]

Post-Purchase Automations You Need To Retain More Customers

Shopify’s latest Future of Commerce 2021 Report highlights that retention will become a top priority for ecommerce merchants as acquisition costs continue to spike. Ecommerce is becoming more competitive, ad spend is increasing, and platforms like Facebook and Google are full of uncertainty. These factors are leading ecommerce brands to explore new growth channels this […]

How These 5 Brands Use Educational Content to Engage Customers

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing strategies that […]

How HubSpot’s Customers Are Shaping the Next Normal

This week marked an important milestone for HubSpot. The company Dharmesh and I founded over 14 years ago welcomed its 100,000th customer and passed $1 billion in annual recurring revenue. We’ve come a long way since we began banging the drum about inbound marketing, and yet, it feels like HubSpot is just getting started. In […]

Make Customers Smile with the Perfect Birthday Email

By Kristin MacLaughlin January 13, 2021 If you are not sending out birthday emails to your subscribers, you could be missing out on a huge opportunity for more engagement, more word of mouth marketing, and good vibes. Birthday emails have a 481% higher transaction rate than promotional emails! Let’s imagine it’s your birthday for a […]

How B2B Marketers Can Get Closer to Their Customers

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.”  Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’ve finally acknowledged that B2B buyers […]

How These 5 Brands Use Educational Content to Engage Customers

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing […]