Tag Archives: Customer

Customer Satisfaction: Benefits, Examples & Importance

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next […]

Customer Personas Can Transform SEO, PPC and Content Marketing

Best Practices in Building User & Buyer Personas Revisiting Customer/Buyer Personas New Approaches to Creating Marketing & Customer Personas Can Customer Personas Transform SEO, PPC & Content Marketing? They’ve been called user, buyer, marketing, and customer personas. Whatever you call them, new approaches to creating these fictional characters can transform SEO, PPC, and content marketing. […]

62% of People Say Customer Photos Influence Purchase Decisions

A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions. eMarketer reports that 62% of consumers say they’re more likely to buy a product if they can see customer photos and videos first. Survey results include shoppers from the US, Canada, Australia, France, Germany, and the […]

How post-purchase marketing can drive customer delight

Make the aftersales experience count Post-purchase marketing should be at the vanguard of your strategy, because once you acquire new customers it’s a waste to forget about them. In fact, it costs five times more to acquire a new customer than it does retaining an existing one. As with any time in the lifecycle, the […]

How to Build Customer Loyalty Through Paid Ad Campaigns

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that […]

Accelerated Interactivity Accelerates Customer Loyalty

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. This made for a fascinating conversation, and one area our expert guests were in full consensus was the rapid rise in email’s use of […]

Eight ways to align your customer acquisition strategy in 2021

30-second summary: The events of 2020 will shape the foreseeable future in a significant way. Customer acquisition still remains the most important aspect of business growth. To survive in 2021, brands need to focus on their customers and adopt marketing strategies that bring them closer to their clients. Uncertain times are like the weather, they […]

How Ecommerce Companies Can Be Less Intrusive When Using Customer Data

How Ecommerce Companies Can Be Less Intrusive When Using Customer Data – Dataconomy This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.Accept Privacy Statement Privacy & Cookies Policy ×