Tag Archives: copy

Working With a Designer? Here’s How to Structure Your Copy in Google Docs

Writing is not always a solo act. When you work in the sphere of digital marketing, writers often work closely with designers to bring websites, pamphlets, ebooks and graphics to life.  The most skilled writers within digital marketing must enter every project with design in mind. That means carefully structuring your copy, considering how text […]

Working With a Designer? Here’s How to Structure Your Copy in Google Docs

Writing is not always a solo act. When you work in the sphere of digital marketing, writers often work closely with designers to bring websites, pamphlets, ebooks and graphics to life.  The most skilled writers within digital marketing must enter every project with design in mind. That means carefully structuring your copy, considering how text […]

How to Use Semantic Search for Paid Ad Campaign Copy

Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query.  Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can […]

How to analyze on-page copy quality

30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a search user, hence semantic […]