Tag Archives: Content

How to use Presentations as a Content Marketing Tool

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Whatever your content marketing objective is – […]

What is Video Curation & How To Curate Video Content

The human brain is such that an average individual is likely to retain 90% of the visual content that they see. Only 20% of what they read will be retained, while a mere 10% of what they hear stays in their memory. As a communication medium, video caters to the sight and audio senses of […]

What’s The Secret to Creating More Authentic Content?

If you were to listen to marketing meetings from around the world, you’d discover that the majority of businesses and brands have similar issues. When it comes to content creation and marketing, lack of engagement is one of the biggest concerns. Brands spend lots of time, energy, and money creating content, yet it seems to […]

Curation Principles in Content Marketing for eCommerce Brands

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information. There are loads of genres and formats to try: from something […]

How to Create Unique Gift Guides for E-Commerce Content

Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy.  One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of catalogs to pick one. That’s why if you run an […]

Content Curation: What Does It Mean for Your eCommerce Business

The more information is circulated around us, the more anxious we get. We want to cover it all but simply can’t do that. That’s why various digests, guides, abstracts, tops, and other compilations are so popular. All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. […]

5 AI Copywriting Tools to Make Writing Content Easier

Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks […]

6 Ways Visuals Can Boost Your Content Marketing Efforts

Though content is the king in digital marketing, all-text-without-visuals is a thing of the past. Visuals spice up and empower the content to give your marketing efforts a tremendous boost. Owing to the increasing use of Pinterest, Instagram, and other social media channels, visual content marketing has gained quick momentum and has now become mainstream. To […]

7 Reasons Why Your Sales Team Should Invest in Content Marketing

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business. According to research performed by SEMrush, 79% of companies are using content marketing to generate higher quality leads. […]

How To Use Hashtags For Content Curation On Twitter

Curating content for your audience can add a lot of value to your Twitter marketing efforts. Besides allowing you to demonstrate versatility, curated content shows you have inside industry awareness that your audience is in search of. And as an added bonus, content curation means you don’t always have to feel pressured to produce unique […]

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem […]

How to Choose Newsletter Content to Engage Your Audience

Attention comes at a premium these days. It’s the one thing you need to magnetize people to your brand, but it also happens to be the one thing that customers don’t part with very easily. We’re living in a world of noise, hype, and saturated content platforms where people are bombarded with thousands of messages […]

How to Create Content If You’re Not a Writer – Smart Passive Income

As an entrepreneur, you need to be a jack of all trades—developing business ideas, marketing, public speaking, mastering finances and cash flow, and much more. But there’s one area that often leaves business owners paralyzed with fear: Writing. How do you create content if you’re not a writer?! As we all know, these days being […]

The importance of Content and Design in E-Learning

The sudden outbreak of Covid-19 has shaken the entire world severely, forcing the global shutdown of several activities. And educational activities are no exception. The centuries-old traditional classroom-based education industry witnessed a paradigm shift, and online learning became the new normal overnight. Many academic institutions and training centers that were earlier reluctant to change their […]

Thinking About Writing for Content Mills? Proceed With Caution

A few years back, I was planning baby steps to transition towards full-time freelance writing. At the time, I was working a monotonous day job in real estate content marketing and freelance writing on the side on weeknights and weekends. My quest for anchor clients My main strategy was securing a handful of anchor clients […]

7 Ways to Easily Set Up an SEO Content Strategy

I can’t imagine an army general ever won a battle by simply “winging it.” Military leaders study their adversary, tracking their patterns and plotting their course. They look for weaknesses and opportunities, and they use that information to devise a strategic plan of attack to increase the likelihood of a victory. Creating search optimized content […]