Around 91% of users prefer interactive content. And yet, what you feel is an excellent piece of visual, dynamic, and engaging content can be hit or miss with the audience. With so many brands now tapping into the power of content marketing, now the competition for your audience’s attention is at stake. Which begs the question, […]
If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. This content is created by VTubers, and it’s taking content creation by storm. Top VTubers have millions of followers and earn hundreds of thousands of dollars a month. According to experts, the industry is on the rise. […]
When it comes to content creation, marketers and SEO specialists consider its structure and optimization for traffic, higher rankings, and more efficient communication with the target audience. They know what content formats are more traffic-potential than others. They understand how to structure the content for better usability, given that attention span is super short today and users […]
Content, content, content. At times, it seems it’s all marketers think about. Even so, you may eventually find yourself in a content desert, desperately searching for a well of fresh content ideas. You’ve exhausted every Google search, every whiteboard brainstorm. However, there’s one strategy you may not have thought of. Have you explored industry blogs […]
Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. By sharing, commenting, or referencing existing content from relevant and popular sources, small businesses have an opportunity of building trust with their […]
Google Discover curates a personalized feed of content for users based on their interests, search history, location, and activity in other apps. Native to Android devices, it is currently only available on mobile devices or accessible via the Chrome or Google apps on iOS. The feeds of articles displayed on Google Discover are entirely customized […]
Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. Others want to do their own research. In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process. So, how do you […]
30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary […]
Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Many people are beginning to create video content that attracts more viewers to watch. Social media platforms also fuel […]
If you want to see the best possible results from your content curation strategy, you need to routinely audit it and improve it. Undergoing an audit is a time-consuming and sometimes expensive process, but it has the power to fundamentally change your strategy for the better – and ultimately help you see far greater returns. […]
Sometimes, your ideas can feel like a never-ending river, and writing your thoughts down on paper can seem like the most natural thing. Other times, you will find yourself staring at a blank page for hours with no relief in sight. Dealing with writer’s block? While there is no shame in that, as a professional, […]
If you’re not creating content with SEO in mind, you’re missing out on a massive opportunity. If searchers can’t find your content through search results, a large portion of your potential audience is lost. Even if you have a built-in and loyal following, content infused with best SEO practices will warrant much more positive and […]
At the dawn of the social media boom, the CEO of Comscore Byan Weiner famously said: “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” Years later, Weiner’s quote is truer than ever before. According to research from JungleScout, 54% of American consumers have purchased a product […]
Although a single piece of art can speak for itself, sometimes it’s a lot better for the audience to see rows of art collections before they can say “Oh, this is what it all means.” To give better context and share more information, curators install certain pieces next to each other— hence, the magic of […]
We’ve all been there: tapping our fingers on our desks, wondering how we’ll fill our content calendar for the month. The simple solution may be to source ideas from competitors or plug a few topics into a keyword research tool and see what comes up. This is by no means a bad process, and sourcing […]
Over a third of all websites run on WordPress—and because you’re reading this, yours is likely one of them. On top of that, WooCommerce, the ecommerce platform built on WordPress, powers 22% of the top one million ecommerce sites in the world. WordPress makes running your website—and your business—quite easy, and blogging certainly pays off: […]