Tag Archives: Consumer

YouTube Rises to Number 1 App by Consumer Spend

YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021. New data from App Annie reveals that the first few months of 2021 broke records for app spend in general, and nowhere was that more prevalent than within the YouTube app. YouTube […]

Keeping Track of Consumer Engagement

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. This relationship represents a natural fit because email subscribers appreciate relevant messaging that provides genuine value. To achieve this requires high quality data and consistently reliable delivery – exactly what Validity does!  The COVID-19 global pandemic ripped up the subscriber […]

The Rise of the Hybrid Consumer in Banking (And Why It Matters)

Subscribe to The Financial Brand via email for FREE! The way consumers interact with financial institutions is constantly evolving, especially as a result of the last minute lock-down of branches and almost immediate changes in the way consumers managed all components of their daily lives. More than ever, the importance of consumer insights, staying agile, […]