Tag Archives: Campaigns

How to Build Customer Loyalty Through Paid Ad Campaigns

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that […]

10 Types of Visual Content that can Enhance Your Marketing Campaigns

You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) on a daily basis, but how many of them do you remember precisely? The ones you do remember have something unique that appeals to your emotions and subconscious mind. Visual content plays a crucial role in impacting the psychology […]

Five tips for your Google Ads campaigns

30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed in 2021, […]

How to Use Beacon Data With Paid Search and Social Campaigns

Beacon technology is the next generation of proximity marketing. If you aren’t using it, you could be falling behind your competitors. By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. What’s more, the beacon technology market is exploding, with Statista […]

How to Optimize Affiliate Marketing Campaigns for More Conversions

Did you know that US businesses spent a total of $6.8 billion on their affiliate marketing campaigns in 2020? What’s more, it is estimated that affiliate marketing spend will increase to $8.2 billion by 2022. It’s evident that affiliate marketing is gaining momentum. After all, it is a profitable channel to gain passive income and […]

Gmail Ads Absorbing Into Discovery Campaigns

Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July. This morning, Google issued the following email to advertisers who have standalone Gmail campaigns in their accounts. Instead, Gmail ad targeting will solely be available as one of the places […]

4 of the Worst Content Campaigns in History (And Lessons to Learn From Them)

Do you feel a rush of fear each time your finger hovers over the “publish” button on your content campaign? You should. 😉 I’m not saying this to scare you. But the truth is, a single “publish” of the wrong content can send your brand spiraling, accumulating tons of hate messages, and even losing millions […]