Tag Archives: Campaign

How to Use Semantic Search for Paid Ad Campaign Copy

Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query.  Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can […]

17 Black Hat Techniques That Can Harm an SEO Campaign

Black Hat Link Techniques Content Black Hat Techniques Bottom Line To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users the most useful results. To this end, Google also makes available Webmaster Guidelines, so everyone from web developers to SEO professionals knows the rules […]

Livestreaming Use By Influencers Climbs, New Omnichannel B2B Report, LinkedIn’s New Campaign Worksheets, & Clubhouse’s Accelerator Program

Longer Articles Associated with More Traffic, SharesLonger articles tend to get greater numbers of views and shares, with 7,000-plus word articles the most likely to be shared and garner the most page-views, according to recently-released SEMrush data examining some 1.2 million blog articles. MarketingCharts Gartner: 75% of VCs will use AI to make investment decisions […]

5 Helpful Tips to Get the Most Out of Your PPC Campaign

Businesses should utilize advertising and other forms of marketing strategies to sustain profitable business growth. If your customers don’t know about your business offerings, your business can’t be profitable or sustain market competition. PPC is among the widely used advertising mediums to get instant, lucrative results for a business. However, it is essential to get […]

How to Set Up Your First Campaign

Millions of advertisers use LinkedIn Ads campaigns to reach their B2B audience. If you are one of the many companies that still have not leveraged the opportunity to connect with audiences on this platform, this article is for you. Even seasoned advertisers among us can benefit from a quick refresher on LinkedIn basics. First, LinkedIn […]

How to Create Landing Pages for a Facebook Ad Campaign

When it comes to marketing and advertising, nothing seems to work better these days than social media. People love social channels, and the latest numbers give solid proof to the concept. There are over 2 billion monthly active users on Facebook and most of them spend more hours a day on the platform than on […]