Tag Archives: Build

6 Tips for Curating Content to Build Social Media Exposure

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. Social distancing measures and the rise of working from home has led to a 72% rise in the consumption of social media. However, while some businesses have […]

How to Build Customer Loyalty Through Paid Ad Campaigns

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that […]

Amplify Brand First, Build Links Second

Even after all these years, the practice of guest posting has many scratching their heads. Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Some are full throttle for guest posting; others hit the brakes. Too often, those who fail to recognize the value in guest posts have done […]

How to Build Brand Online for Your Business

Imagine you have grand plans to open your own coffee company. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers? This was the issue that Death Wish Coffee, a company based […]

No, You Don’t Need a Website to Build a Freelance Writing Career — Here’s Why

I’ve been a freelance writer for over four years, which means I’ve received my fair share of advice from more experienced freelancers. I’ve consumed endless blog posts and podcasts over the years as well as invested in courses and coaching about how to become a freelance writer. And over the years, I’ve noticed that most […]

Why You Should Build Interactive Tools to Increase Sales

The average American sees up to 10,000 ads and brand messages every single day. Sounds a little overwhelming, right? That’s because it is. After seeing this many ads every day, viewers simply stop noticing them—meaning they aren’t engaging with them. As a result, you miss out on sales opportunities. You need to go further to engage […]