Tag Archives: brands

10 Examples of Brands Using TikTok Stitch and TikTok Duet for Marketing

Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment. Here’s what those features are, why they matter, and a few examples of them in […]

Curation Principles in Content Marketing for eCommerce Brands

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information. There are loads of genres and formats to try: from something […]

5 Clever Ways Brands Are Using Instagram Live

In March of 2020, the unimaginable took place – Instagram Live really took off for the first time in its history. A feature that had long been forgotten was finally being used regularly by A-listers, influencers, content creators, brands, non-profits, and everyday users. The world has clearly made some major changes since then. The way […]

10 Biggest Mistakes Brands Commonly Make on Twitter and How to Avoid Them

It’s common knowledge that if brands want to get their marketing messages in front of the right audience at the right time, then they would do well to focus on social media platforms for authentic engagement. Twitter, in particular, offers brands numerous opportunities to grow a loyal and enthusiastic following. The problem is, while many […]

20 Social Media Content Ideas for Brands

If you are running a profitable business in the twenty-first century, you probably have a social media presence. Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day. And that’s where social media content ideas come in handy You’ve probably […]

How These 5 Brands Use Educational Content to Engage Customers

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing strategies that […]

How to Promote Brands Through Gifs

In a Tenor survey, two-thirds of millennials said gifs did a better job conveying emotions than text. It’s true. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. Just look at this gif: In a few frames, it describes the gif/jif debate perfectly—this could […]

How These 5 Brands Use Educational Content to Engage Customers

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing […]

Search engine saturation: The ever evolving SERP and how brands are responding

30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just 8% of brands appearing […]