Tag Archives: instagram

Facebook & Instagram Shops Integrate With Shopify

Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x. All Shopify merchants selling on Facebook and Instagram can now offer Shop Pay as a checkout option for customers. Checking out with Shop Pay is said to be 70% faster than a typical checkout, which […]

B2B lead generation using Instagram Stories: Six tips with examples

30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details on six ways B2B marketers can use Instagram Stories for lead […]

4 Tips for Warming Up Your Instagram Ad Audience

Instagram is one the best networks to run ads on as it has over a billion users, and people spend 53 minutes a day, on average, on the site.  You can also get very creative with your Instagram ads as you can try an array of ad types such as videos, carousels, images, and stories.  […]

How Three New Instagram Shopping Tools Could Help Marketers Boost Sales

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram’s 1 billion-plus user base follows a Business page on the platform. But, while Instagram has […]