Tag Archives: B2B

How B2B Marketing Influencers Are Finding Success On New Social Channels

In the world of social media, the only constant is change. Each platform continues to update and add new features, and new channels appear on a regular basis. With this change comes opportunities for B2B marketing influencers to share their thought leadership in new ways and have their voices heard. I tapped top B2B influencers […]

Livestreaming Use By Influencers Climbs, New Omnichannel B2B Report, LinkedIn’s New Campaign Worksheets, & Clubhouse’s Accelerator Program

Longer Articles Associated with More Traffic, SharesLonger articles tend to get greater numbers of views and shares, with 7,000-plus word articles the most likely to be shared and garner the most page-views, according to recently-released SEMrush data examining some 1.2 million blog articles. MarketingCharts Gartner: 75% of VCs will use AI to make investment decisions […]

10 Ways Trust Creates Standout B2B Marketing Experiences

What does trust bring to the B2B marketer’s strategy table in 2021? While it may be simpler to ask what trust can’t do for B2B marketers and brands seeking to develop successful strategies for our eventual post-pandemic professional landscape, savvy marketers are best served by taking a close look at all the things that trust […]

Supercharge Your 2021 B2B Marketing With High-Octane Online Courses

How can B2B marketers strengthen their long-term strategy and hone existing marketing skills while learning new ones? 2021 offers the greatest wealth of online marketing-related courses the world has ever seen, thanks in part to the pandemic’s effects on how we learn. With more than 70 percent of companies recognizing online learning as essential to […]

Top B2B Video Marketing Challenges, Google Axing Teasers, Changing B2B ABM Objectives, & LinkedIn’s Strong Revenue Growth

How the Pandemic Has Affected Account-Based Marketing42 percent of B2B marketers say that the pandemic has changed their account-based marketing (ABM) business objectives, according to recently-released survey data, with 30 percent noting that their ABM budgets fell due to the global health crisis, while 26 percent saw their ABM spending increase. MarketingProfs Despite In-Housing Trend, […]

B2B email marketing: A concise guide to boost your marketing efforts

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them. Interestingly, 87% of B2B marketers and 85% of marketers use email […]

5 Ways to Humanize Your B2B Content Marketing

Never underestimate the corporate world’s ability to take something that should be intuitive, and make it weird by overthinking it. Case in point: We used to say, “B2B doesn’t have to be boring.” Which indicates that for a long time, folks truly believed that B2B did have to be boring — that B2B buyers were […]

B2B lead generation using Instagram Stories: Six tips with examples

30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details on six ways B2B marketers can use Instagram Stories for lead […]

Break Into B2B Marketing Writing and Ditch the Content Mills

Want to learn more about breaking into B2B writing? Download the “B2B Writing in One Hour” exercise at www.B2BWritingInstitute.com. Are you tired of grinding your way to burnout writing $8 and $15 articles in content mills? There’s a better way to build a business as a freelance writer. Breaking into B2B writing allows you to […]

How B2B Marketers Can Get Closer to Their Customers

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.”  Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’ve finally acknowledged that B2B buyers […]

The B2B Content Marketing Report

We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of content are they publishing How much organic traffic B2B blogs receive each month The […]

B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

Social networks will experience a pandemic-driven boost in 2020—but not equallyGreater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer Snapchat Shares New insights into Consumer Behavior and TrendsMobile […]

Top B2B Marketers Share their Content Marketing Predictions for 2021

Even in the steadiest of times, content marketing can be a difficult field to project forward. The craft is fluid and fast-changing by nature. When customer preferences and behaviors are evolving, which is always, so too must the ways we reach and engage them. Needless to say, predicting what lies ahead for content marketing is […]