Tag Archives: Audience

How to Get Started on Microsoft Ads Audience Network

When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most promising) channel – the Audience Network – is forgotten. I was thrilled when this question came up for Ask a […]

How to Choose Newsletter Content to Engage Your Audience

Attention comes at a premium these days. It’s the one thing you need to magnetize people to your brand, but it also happens to be the one thing that customers don’t part with very easily. We’re living in a world of noise, hype, and saturated content platforms where people are bombarded with thousands of messages […]

Landing Page Duplication: Share Success With Your Audience

By Jessica Snavely March 26, 2021 People trust those who share their secret to success. Make your landing page shareable to grow your audience and become the go-to expert in your industry. Do you have an envy-worthy landing page design others love? Want to share it with other small businesses to help them get up […]

Landing Page Duplication: Share Success With Your Audience

By Jessica Snavely March 26, 2021 People trust those who share their secret to success. Make your landing page shareable to grow your audience and become the go-to expert in your industry. Do you have an envy-worthy landing page design others love? Want to share it with other small businesses to help them get up […]

Make the most out of Scoop.it content distribution to engage your audience

Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year. Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it. If you want to make […]

How to engage your audience with a content hub

In 2021, what you do online defines how people perceive your business. This is good news: it means you have plenty of control over your reputation and your brand image. The bad news? To gain this control, you need to get intentional about the content you publish and curate. This includes both the content you […]

4 Tips for Warming Up Your Instagram Ad Audience

Instagram is one the best networks to run ads on as it has over a billion users, and people spend 53 minutes a day, on average, on the site.  You can also get very creative with your Instagram ads as you can try an array of ad types such as videos, carousels, images, and stories.  […]

B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

Social networks will experience a pandemic-driven boost in 2020—but not equallyGreater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer Snapchat Shares New insights into Consumer Behavior and TrendsMobile […]