Tag Archives: announces

Google Announces New Reporting Features in GA4

Marketers are receiving new reporting features in Google Analytics 4 to dig deeper into key insights. The platform is also being slightly reorganized for usability. The goal of these new features is to help marketers fill the gaps of those who opt-out of being tracked and to help advertisers access the most data that they […]

Google announces its own version of App Tracking Transparency

In an email sent to Android app developers on Wednesday, Google announced that it will enable users to opt out of sharing their Advertiser ID (the unique device identifier that enables marketers to track users as they move between apps), the Financial Times reported Thursday. The announcement comes less than six weeks after Apple rolled […]