Tag Archives: Analytics

How to Get a Google Analytics Certification (& Is It Really Worth It?)

Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and reporting options, it can take you a lot of time to find the best way to use Google Analytics to its full potential. There […]

Using SEO data analytics to identify business gaps

30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of […]

A Beginner’s Guide to Web Analytics

Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.   We’re going to cover everything you need to know about web analytics so you can truly understand what’s what, interpret […]

Google Analytics Stops Collecting Data From YouTube Channels

Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services. Google Analytics stopped collecting data from YouTube channel pages on February 1, 2021. Historical data will remain accessible but new data will not be tracked. The ability to establish a link between Google Analytics and […]

What affiliate marketers have missed about Google Analytics

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see what actions a person […]

Seven underrated Google Analytics features that boost performance

30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that perform different functions. All working towards helping you get the best of your […]