Tag Archives: Adwords

How to best utilize the networks within Google AdWords

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep network targeting […]

Ways to get the most out of your Google Adwords PPC strategy

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important benefits attached to this practice. Did you know, 92% of all keywords that people type into search engines are long tails? This […]