Tag Archives: Advertising

10 Successful Google Advertising Ideas

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day, Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing.  If you’ve been looking for ways […]

Five ways machine learning improves PPC advertising

30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your entire ad portfolio, allowing […]

The Future of Advertising [Expert Predictions & Data]

In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns. But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies. Below, let’s dive into the future […]

Microsoft Advertising now offers Filter Link Extensions

Microsoft Advertising now offers Filter Link Extensions Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

How Much Do LinkedIn Ads Cost? (+ LinkedIn Advertising Tips)

The question of advertising costs on LinkedIn is one of the most pressing questions when beginning a marketing campaign on this premier B2B channel.  No matter if you’re a small business owner or the head of the marketing department at your company before you begin investing in LinkedIn ads, you should at least have a […]

LinkedIn Launches 6 Free Advertising Courses

LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn. It’s launching with 6 courses curated by in-house experts who have studied LinkedIn advertising best practices across a variety of industries. Course material ranges from basic to intermediate and are all laid out in […]

Good & Bad Advertising Slogans (And How To Differentiate Between Them)

I’m lovin’ it- The moment you hear this phrase, a picture of burgers, fries, and soft-drinks pops into your head, indicating that McDonald’s did a fantastic job while crafting its advertising slogan.  In this modern era of the competitive market, you get to see many catchphrases every day. From Disney to Bira, every brand use advertising […]