In our digital world, it might feel like all marketing is done online. But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while they are, you guessed it, out of their homes. While this may conjure images of NYC Times Square billboards, there are […]
Digital advertising has significantly changed under the influence of the recent COVID-19 lockdown, the shift of consumer sentiment and personal values. In this article, I’m sharing some of my latest findings in this area. Photo by Zoltan Fekeshazy on Unsplash Animated videos aren’t something new in advertising. Brands have been effectively using animated explainer videos […]
The past fifteen months have shown us how important an online presence is. Building a personal brand or promoting a company will not be as successful if you don’t find your place in the (online) sun. Building a website is an excellent way to start, but make sure to revise other great marketing strategies for […]
Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day, Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. If you’ve been looking for ways […]
30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your entire ad portfolio, allowing […]
In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns. But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies. Below, let’s dive into the future […]
Microsoft Advertising now offers Filter Link Extensions Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
The question of advertising costs on LinkedIn is one of the most pressing questions when beginning a marketing campaign on this premier B2B channel. No matter if you’re a small business owner or the head of the marketing department at your company before you begin investing in LinkedIn ads, you should at least have a […]
LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn. It’s launching with 6 courses curated by in-house experts who have studied LinkedIn advertising best practices across a variety of industries. Course material ranges from basic to intermediate and are all laid out in […]
I’m lovin’ it- The moment you hear this phrase, a picture of burgers, fries, and soft-drinks pops into your head, indicating that McDonald’s did a fantastic job while crafting its advertising slogan. In this modern era of the competitive market, you get to see many catchphrases every day. From Disney to Bira, every brand use advertising […]