Tag Archives: Ads

How to Optimize Facebook Lead Ads for Success: Guide for 2021

Facebook lead ads are one of the most powerful lead generation techniques out there. Not only do they help you learn more about your audience, but they also help you to connect with them, and even make sales. But despite this potential, Facebook advertising can easily drain your budget and fail to deliver a return […]

Changes to Videos ads, plus Google and the UK; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Happy Monday, Marketers, and let’s talk lab mice, A few years […]

Google Ads updates cryptocurrency ad policies

In a changelog update today, Google Ads announced updates to the scope and requirements for cryptocurrency ads to be allowed on the platform. Starting August 3, crypto exchange and wallet advertisers must meet new requirements and be certified by Google in order to be eligible to advertise on the platform. New policies. Financial advertisers will […]

How Do Facebook Ads Actually Work? Here’s What You Need to Know

Let’s just get to the elephant in the room. Facebook ads are struggling. Facebook is fighting a lawsuit against their reach metrics. And Facebook’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT) isn’t going well. But the truth is that Facebook ads actually work. With updates like exclusion controls, a new Conversions API […]

How to Prevent Click Fraud on Your PPC Ads

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware […]

How to Utilize Questions in PPC Ads to Get More Engagement

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer. Does this method work for PPC campaigns? In […]

How to Set Up Paid Ads for Multiple Business Locations

If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach.  In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are […]

How to Get Started on Microsoft Ads Audience Network

When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most promising) channel – the Audience Network – is forgotten. I was thrilled when this question came up for Ask a […]

How to Launch a Business With PPC Ads

You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and […]

How to Run Nonprofit Marketing Ads

One of a for-profit business’s best investments is often their online marketing strategy. Is the same for true for nonprofits? Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing. What Makes Nonprofit Marketing […]

How to Use Amazon Audio Ads

With over 55 million listeners, Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can […]

Wix Negative Ads Against WordPress Generate Backlash

The Update Button of Doom – You Deserve Better Search Marketing Community Responds on Twitter Wix Campaign Described as Distasteful Positive Campaigns and Goodwill Watch the Wix Negative Attack Ad: The Update of Doom Wix negative ads attacking WordPress created a strong anti-Wix response online. Promotional Bose headphones sent to developers and online marketing influencers […]

How to Use Thought Leadership Marketing With Paid Ads

Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? […]

Push House Review (2021) – Skyrocket Your Push Ads Campaigns

What is Push House? Push House is a leading self-serve push notifications ad network with some hot traffic sources for your adult and mainstream offers. With over 525M active subscribers and 14B daily impressions, Push House’s got everything you need for success. This RTB platform means you can bid on traffic in real-time and see […]

How to Target Parents Through Paid Ads

One of the tricky parts about this is the fact parents are such a varied group. Forty percent of US households have at least one child under the age of 18, and that large group includes people from all walks of life. The USDA estimates that it costs $284,570 (with inflation factored in) to raise […]