Category Archives: Digital Marketing

How to Scale Your SEO Business Without Losing Control

Align Client Acquisition & Growth Potential If you have a good understanding of what your overall portfolio performance is, it will give you a clearer picture of what types of clients your agency wants or needs. You will also control when it’s time to slow down on new business acquisitions and when it’s time to […]

How to Find a Mentor Online

Success in many areas of life depends on personal and professional development, and finding a mentor can help. You can’t successfully take the journey to personal and professional development alone. Mentorship simply means a relationship between you (the mentee) and a more experienced person (mentor) that benefits your growth. How to Find a Mentor Finding […]

Google on What’s Going on With FAQ Rich Results

Google’s John Mueller was asked about the status of the FAQ structured data and if it still worked for producing rich results. Mueller answered yes and explained the process of fine tuning not just the rich results but also the search results themselves. FAQ Structured Data Structured data is markup, like HTML that provides the […]

How to Utilize Questions in PPC Ads to Get More Engagement

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer. Does this method work for PPC campaigns? In […]

WordPress 5.7.2 Patches a Critical Vulnerability

A WordPress vulnerability rated as critical has been patched. Although the exploit is labeled as critical, one security researcher states that the likelihood of the vulnerability being exploited is remote. The patch is applied to WordPress version 5.7.2. Sites opted into automatic download should be receiving this update without any additional action by publishers. Publishers […]

5 AI Copywriting Tools to Make Writing Content Easier

Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks […]

5 Clever Ways Brands Are Using Instagram Live

In March of 2020, the unimaginable took place – Instagram Live really took off for the first time in its history. A feature that had long been forgotten was finally being used regularly by A-listers, influencers, content creators, brands, non-profits, and everyday users. The world has clearly made some major changes since then. The way […]

6 Ways Visuals Can Boost Your Content Marketing Efforts

Though content is the king in digital marketing, all-text-without-visuals is a thing of the past. Visuals spice up and empower the content to give your marketing efforts a tremendous boost. Owing to the increasing use of Pinterest, Instagram, and other social media channels, visual content marketing has gained quick momentum and has now become mainstream. To […]

How to Use Google’s Disavow Tool For Better Rankings

Recently, I had a friend ask me for help because her website rankings were tanking. Always willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO. Everything she was doing checked out OK. So, I fired up Ahrefs and took a look at her backlink […]

How to Use JavaScript to Automate SEO (With Scripts)

Programming and automation are increasingly popular topics in the SEO industry, and rightfully so. Leveraging new ways to extract, transform, and analyze data at scale with minimal human input can be incredibly useful. Although speed is important, one of the main benefits of using automation is that it takes the weight off our shoulders from […]

How to Set Up Paid Ads for Multiple Business Locations

If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach.  In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are […]

Over 50% of SEOs Doing it Wrong?

Recent discussions on social media indicates there is considerable disagreement in how to use Heading (H1, H2) elements. Despite guidance from Google about the use of headings the SEO industry still can’t agree about how to use headings. An informal poll on Twitter with nearly 2,000 votes shows over half of SEOs don’t know what […]

7 Reasons Why Your Sales Team Should Invest in Content Marketing

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business. According to research performed by SEMrush, 79% of companies are using content marketing to generate higher quality leads. […]

How to Merge Facebook Accounts

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition.  Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service.  Now, what if your accounts don’t fit these criteria? Sadly, […]

12 Email List Management Best Practices for 2021

In digital marketing, there is a tendency to measure results based on the size of our audience. We’re preoccupied with how many followers, fans, or subscribers we collect and neglect the importance of keeping them engaged. In other words, our activities are typically measured based on growth, but not the less favorable issue of list […]