Category Archives: Digital Marketing

How to Use eSports Marketing to Grow Your B2C Reach

Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience.  What Is eSports Marketing? eSports is the projected […]

Don’t Let Website Redesign Projects Ruin Your SEO

The Big Picture The purpose of an SEO campaign is to make a website’s strategic pages rank high on Google for relevant searches. Google’s complex algorithm considers a whole slew of factors when ranking a webpage, including relevancy and quality of content, images, metadata, user-friendliness, and inbound links, to name a few. So, if the […]

Lowest SMX Convert rates expire Saturday

“How can my content strategy generate quality traffic?”“What’s the key to creating ad copy that converts?”“How can customer data boost landing page performance?” Get the answers to these and more essential conversion optimization questions at SMX Convert, online August 17. Early Bird rates expire at the end of this week… book now to secure your […]

How to Write a Perfect Facebook Post

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement […]

25 Essential Social Media Marketing Apps for Your Smartphone

The transition to remote work means people will be relying on mobile offices much more heavily than we have in the past. Social media marketers need to have all the necessary tools to work anywhere and anytime — whether they’re lounging at the pool, setting up shop in a café, or working on the front […]

Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Google Ads’ new strike system has y’all […]

How to Create Search Engine Friendly Title Tags

One of the most frustrating things about SEO is getting everything to work together as it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot […]

How To Run Facebook Ads (Beginner’s Guide)

With 2.7 billion active users, Facebook still offers businesses one of the largest audiences on earth to advertise their products, and 98.5% of Facebook’s total revenue (nearly $70 billion) comes from companies doing just that.  When Facebook ads are done well, they can drive new customers to your site and generate sales, new page likes, […]

5 Steps to Promote and Sell Online Courses

By Kelly Forst July 23, 2021 Discover the benefits of creating and selling an online course, as well as practical tips for successfully promoting your course to boost sales. As a business owner, you’ve probably accumulated a lot of valuable industry knowledge over the years. What you might not realize is that people are often […]

Which Is Better for SEO?

Wix and WordPress are two of the most popular website solutions available. According to Builtwith, Wix is powering over 4.5 million websites while WordPress is behind over 28 million websites. The key difference between them is that Wix is a website builder and hosted solution, whereas WordPress is an open-source content management system (CMS) and not […]

Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

Type Trigger Penalty Warning First instance of ad content violating our Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies No penalties beyond the removal of therelevant ads First strike Violation of the same policy for which you’ve received a warning within 90 days The account will be placed on a temporary hold […]

How to Audit Your Content Curation Strategy

If you want to see the best possible results from your content curation strategy, you need to routinely audit it and improve it. Undergoing an audit is a time-consuming and sometimes expensive process, but it has the power to fundamentally change your strategy for the better – and ultimately help you see far greater returns. […]

8 Powerful Negotiation Tactics

What comes to mind when you think of negotiation tactics?  People in suits closing business deals?  Bargaining with a seller in a market? Convincing your landlord to lower the rent? How about all of these? Negotiation Tactics Play a Key Role in Life It’s tempting to think of negotiation only in terms of price, but […]

Instapage vs. ClickFunnels – Detailed Comparison for 2021

Instapage vs. ClickFunnels, what software to go with? After doing some research and reading a handful of articles, you might still be undecided on what to go with. Most reviews only cover essential features that anyone can read on the official pages. Or perhaps they’re biased towards one or another due to affiliate revenue they […]

Customer uses email course to increase sales of online course

By Brandon Olson July 21, 2021 UK-based Paul Kirtley repackaged his blog content into a mini email course to warm up leads and promote his paid course. And you can do it, too. Sometimes coming up with the perfect opt-in incentive to grow your email list can be difficult. It can require a mix of […]

How to show the business value of your SEO proposal

30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how do you navigate these tricky waters? SEOmonitor dissects the entire thought process and action plan for you Here’s how to […]