Category Archives: Digital Marketing

How to best utilize the networks within Google AdWords

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep network targeting […]

12 of the Best Tools to Monitor Your Online Reputation

Google Alerts Social Mention SEMrush SentiOne Reputology ReviewPush Chatmeter RankRanger Reputation Health Meltwater HootSuite BuzzSumo Conclusion Your online reputation is one of the strongest measures of your success as a business. Online life is real life; your online reputation is everything. This means that keeping up with, and monitoring, your online presence is a highly […]

How Does GoDaddy Stack Up?

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. GoDaddy hosts millions of websites all over the world as a giant in the hosting and domain name selling game. Its long list of products offers just about anything you might need to get […]

Three critical PPC trends to watch for in 2021

30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned topsy-turvy after witnessing a year full of unprecedented situations […]

What Is SEO & How It Works

What Is SEO, Anyway? Your Top SEO Questions Answered SEO Factors That Rule Today & Beyond 3 Tips for Actually Succeeding in SEO Conclusion SEO, HTTPS, PBN, KPI. These are just a few industry terms SEO professionals use every day. Yet if you’re a small business owner or new to the industry, you couldn’t tell […]

10 Successful Google Advertising Ideas

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day, Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing.  If you’ve been looking for ways […]

Data-backed insights on featured snippet optimization

30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword […]

Segmenting & Theming in Link Building Outreach

Segmenting & Theming Your Outreach Segmenting Example How to Find Prospects Takeaway The last time I talked about outreach, I had a chicken on my head. I’m not kidding, look: It wasn’t because I felt an irresistible longing for the cozy warmth of poultry coverage, but to bring home my main point: Outreach, it’s how […]

6 Tips for Curating Content to Build Social Media Exposure

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. Social distancing measures and the rise of working from home has led to a 72% rise in the consumption of social media. However, while some businesses have […]

How is MLOps Used in Business and Marketing?

Chances are, your brand has data scientists and operations professionals on the team, and while they do their best to collaborate, they each have their own areas of expertise. This could lead to miscommunications and misunderstandings. The data scientists can interpret the data, but they likely don’t have the background to manage business operations. Likewise, […]

Video Email Marketing: Your Go-To Guide to Create and Send

By Kelly Forst February 24, 2021 Not a video whiz? You don’t have to be to send videos that create an emotional connection with your subscribers. If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing […]

The Panda anniversary and what we desperately must remember about search

30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality and manipulative optimization practices Despite removing much of the worst black-hat tactics SEO is still hasn’t lived up to its […]

Core Web Vitals Challenge: WordPress vs Everyone

HTTP Archive (sister site to Archive.org aka Wayback Machine) published real-world statistics of which content management system (CMS) achieved the best Core Web Vitals scores. The results show that while there was one clear winner, the results show that performance was mixed among all of them. The HTTP Archive challenge matched WordPress versus Drupal, Joomla, […]

A Top Web Hosting Provider

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. SiteGround is one of the most popular web hosting providers out there. Over two million website users trust SiteGround for their hosting needs.  They offer a wide range of hosting options, plans at different […]

Snapchat Reports Increase in Mobile Video Viewing

Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay. Snapchat commissioned a research study to understand how the mobile behavior of Gen Z and millennials is evolving. In addition to examining video viewing habits, the study also looks at […]

Types of Content Each Member of Your Sales Team Should Be Curating

Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities. So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach […]