Category Archives: Articles

The Ultimate Guide to Sales Content Management

Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. Others want to do their own research. In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process. So, how do you […]

A Step by Step Guide to Validating a eCommerce Product [with a Low Budget]

It’s fast to validate campaigns in the affiliate marketing world. You get some offer recommendations from your affiliate manager.You reverse engineer competitors with a spy tool to see what’s working.You “borrow” some landing pages.And you come up with some angles to make the campaign your own. I’ve simplified the process, but you can go from […]

How to Get Listed in The YouTube Recommendation Sections

It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the […]

Six content ideas to supercharge your marketing in 2021

30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary […]

How to Automate the Search Intent Clustering of Keywords

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance with the benefits explained. Not only do we know the benefits of deciphering search intent — we have a […]

Instagram is disabling interest and activity-based targeting of underage users

Beginning in a few weeks, advertisers will only be able to target Instagram, Facebook and Messenger users under the age of 18 (or older in certain territories) based on their age, gender and location, Instagram announced Tuesday. As such, previously available targeting options, such as those based on interests or activity on other sites or […]

6 Reasons Why Video Is The Future of Content Marketing

Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Many people are beginning to create video content that attracts more viewers to watch.   Social media platforms also fuel […]

How to Use eSports Marketing to Grow Your B2C Reach

Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience.  What Is eSports Marketing? eSports is the projected […]

Don’t Let Website Redesign Projects Ruin Your SEO

The Big Picture The purpose of an SEO campaign is to make a website’s strategic pages rank high on Google for relevant searches. Google’s complex algorithm considers a whole slew of factors when ranking a webpage, including relevancy and quality of content, images, metadata, user-friendliness, and inbound links, to name a few. So, if the […]

Lowest SMX Convert rates expire Saturday

“How can my content strategy generate quality traffic?”“What’s the key to creating ad copy that converts?”“How can customer data boost landing page performance?” Get the answers to these and more essential conversion optimization questions at SMX Convert, online August 17. Early Bird rates expire at the end of this week… book now to secure your […]

How to Write a Perfect Facebook Post

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement […]

How to Make Ends Meet When You’re Living on a Tight Budget

Are you struggling to make ends meet? Whether you’ve experienced a life-changing event, have taken on additional debt, or are going through a job change, living on a tight budget can be stressful.  Thankfully, we’ve researched five of the best ways you can make ends meet while on a tight budget. These steps will help you […]

25 Essential Social Media Marketing Apps for Your Smartphone

The transition to remote work means people will be relying on mobile offices much more heavily than we have in the past. Social media marketers need to have all the necessary tools to work anywhere and anytime — whether they’re lounging at the pool, setting up shop in a café, or working on the front […]

Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Google Ads’ new strike system has y’all […]

How to Create Search Engine Friendly Title Tags

One of the most frustrating things about SEO is getting everything to work together as it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot […]

How To Run Facebook Ads (Beginner’s Guide)

With 2.7 billion active users, Facebook still offers businesses one of the largest audiences on earth to advertise their products, and 98.5% of Facebook’s total revenue (nearly $70 billion) comes from companies doing just that.  When Facebook ads are done well, they can drive new customers to your site and generate sales, new page likes, […]