Category Archives: Articles

How to Fix Schema Validation Errors

Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The good news is schema validation error notifications offer important information you can use to fix your site. Good SEO is about consistently taking care of the small details, and that’s […]

Retail Email Marketing for 2021 – For Making Money

Your guide to connecting to – and retaining – customers with inspired retail email marketing for ongoing success! Retail marketing online is growing rapidly, and email marketing is like the water that will help your retail sales blossom in 2021. Table Of Contents Retail me a tale “What’s in it for me?” You might be […]

Study Finds 60% Of SaaS Blogs Are No Longer Unique

It appears that SaaS blogs have a serious problem with their content being ripped off and republished. In fact, 60% of blog articles from 50 top SaaS companies are no longer unique to their site. That’s according to a new study of over 52,000 blog pages those brands. In its study, PlagiaShield also discovered a […]

How To Use Hashtags For Content Curation On Twitter

Curating content for your audience can add a lot of value to your Twitter marketing efforts. Besides allowing you to demonstrate versatility, curated content shows you have inside industry awareness that your audience is in search of. And as an added bonus, content curation means you don’t always have to feel pressured to produce unique […]

5 Proven Ways for 2021

What is Affiliate Marketing? You’ve probably heard about this magical world where people make money by promoting links. But you may not know exactly how this works or how to get started. Affiliate marketing can be used with or without a website and includes any form of marketing where the affiliate earns commissions from an […]

How to Run Nonprofit Marketing Ads

One of a for-profit business’s best investments is often their online marketing strategy. Is the same for true for nonprofits? Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing. What Makes Nonprofit Marketing […]

6 Personal Narrative Examples Every Aspiring Essayist Should Read

If writing a personal essay came with a step-by-step guide — and sadly, it doesn’t — the first step would be to read really good essays. Analyze what works and what doesn’t and determine why the author was able to catch an editor’s attention. Here are some reflection questions to consider when reading a personal […]

Giveaway Emails – Prize-Winning Examples & Best Practices

Email marketing is an effective and engaging communication channel that offers numerous ways to give a boost to your business. The giveaway email is one of the options that deserve your attention. They can play along with your business goals and help you: create awareness for your brand and products, encourage people to try your […]

Summer GIF Guide — New GIFs for 2021!

By Kelly Forst May 5, 2021 Free for our favorite blog readers! Download your favorites and use them in your summer email promotions. One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data […]

What Is a Fully Equipped Home Office for Remote Work?

INSIDE: What is a fully equipped home office for remote work? Let’s dive in and find out what you need and what you don’t need. Read on to find out! If this is your first time looking for telework, you are likely wondering what your home office space will require. Perhaps you are worried you […]

Opt-in Best Practices Guaranteed to Improve Your Email Marketing

Considering developing privacy legislation, it is important for marketers to understand their responsibility when it comes to how they collect and process consumer data. This starts with a solid form of consent, or opt-in, from the subscribers on their lists. Your subscriber acquisition process should provide clear disclosure and benefits of signing up, set expectations, […]

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem […]

Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect

Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities similar to Nextdoor. Available first in Canada, and coming soon to the US, Neighborhoods is an app within an app that gives Facebook users a space to connect outside of the news feed. Users can create a Neighborhoods profile which […]

How to Monetize Your Website in 2021

With a bit of hard work and implementation of smart strategies and tools it is possible to monetize a website in 2021!  But before I tell you about these website monetization strategies, there are some things you should consider. Monetizing a website takes time and dedication. You may not earn the expected amount at first, […]

How to Choose Newsletter Content to Engage Your Audience

Attention comes at a premium these days. It’s the one thing you need to magnetize people to your brand, but it also happens to be the one thing that customers don’t part with very easily. We’re living in a world of noise, hype, and saturated content platforms where people are bombarded with thousands of messages […]

How to Choose Keywords and Rank on Google

Even if you don’t know the first thing about SEO writing, you’ve likely heard the buzz. SEO is a great (and free!) way to get traffic to your website or blog. It’s also a great skill to have as a freelance writer working for other clients, as it can help you provide additional expertise which […]